Green Your Jeans at The Gap

The Gap is hosting a blue jeans drive in partnership with Cotton Incorporated, a cotton-industry funded research and marketing company, in about 1,000 of their stores across North America and Puerto Rico.

Your old denim jeans receive a "new life" by being converted into UltraTouch natural cotton fiber insulation and donated to communities in need.

In exchange for the jeans you donate, get 30% off of a new blue jean purchase from Gap, GapKids, or babyGap through March 14, 2010. When you use your Old Navy, Gap or Banana Republic credit card to make a purchase, get an aditional 5% off.

The "Recycle Your Blues" event is featured on Cotton's From Blue to Green site where you can read more about the history of the program, the process, and find out how to get involved. Visit Gap to see if your local storeis participating.

For more information about the Blue to Green Campaign please visit www.cottonfrombluetogreen.org