American Wind Energy Association Puts the Spotlight on Green Jobs

Is it possible that wind turbines can not only save the environment, but save the economy at the same time? The American Wind Energy Association seems to think so and it’s telling the world what it thinks with a new campaign that includes TV and online video ads. The purpose of the campaign is to promote a national renewable energy policy with a focus on how we can rebuild the economy, “One bolt at a time, one worker at a time, one factory at a time—all building wind turbines and creating thousands of new jobs.”

The American Wind Energy Association believes that a national renewable energy policy could be the foundation that creates hundreds of thousands of jobs in the U.S. and generates billions of dollars in revenue – ultimately stimulating the economy and putting a halt to increasing unemployment rate.

The Campaign

• A 30-second TV commercial, featuring Cardinal Fastener workers at a Bedford Heights, Ohio plant that makes bolts for wind turbines and other industrial products
• Two ads playing on YouTube featuring interviews with Cardinal Fastener workers, some of whom were laid-off autoworkers, and an interview with the president of Cardinal Fastener, John Grabner, discussing the importance of adopting a strong renewable energy policy

As smart online marketers, the TV commercial and all of the online videos send traffic to the website www.powerofwind.com, which allows visitors to send a message to Congress to let them know they support the Renewable Energy Standard, which a proposed bill calling for 25% of electricity to come from renewable resources by 2025.